Consumer Demand For Sustainable Candles

The Facts

Consumer understanding of sustainable products is increasing rapidly, and the demand for sustainable scented candles has become of prime importance to brands and their customers.

SUSTAINABLE CANDLES ARE OF GLOBAL CONSUMER IMPORTANCE

Information on this page is derived from surveyed statistics gathered across Europe, the Americas and AMEA.

CLEAR MESSAGE

78% of consumers consider sustainable raw materials to be important or very important

Brands are under pressure to meet their customer expectations and be responsible producers of sustainable products.

CANDLE BUYERS ARE SUSTAINABILITY-AWARE

Candles are no exception

The importance of sustainable raw materials being used in candles is crystal-clear. In the AMEA region, 88% of consumers said this was important or very important. This opinion was shared by 78% in the Americas and 69% in Europe.

90% of all consumers considered rapeseed oil in candles to be sustainable or very sustainable – more than any other type of raw material

Exclusively Natural

58% of all buyers said they will now only purchase candles made from natural materials.

78% Will Pay More

If a candle is made from sustainable and environmentally friendly materials, 78% of consumers are prepared to pay more for the product.

How much will consumers pay?

Consumers that say they’re prepared to pay more for sustainable candles, said they’d be willing to pay 20% more.

Paraffin damages confidence

Candle wax containing paraffin was considered the most unsustainable raw material with growing awareness.

86% of UK consumers changing

In 2024, Clear Channel UK reported that 86% of British adults are making lifestyle changes in the name of sustainability.

EU Consumer Purchase Awareness

A study by the EU revealed that 83% of respondents said the impact of a product on the environment played an important aspect in their purchasing decision.