Candles Scandinavia Acquires AVA & MAY: A New Chapter in the Home Fragrance industry.
We are proud to announce that Candles Scandinavia has officially acquired the premium lifestyle and home fragrance brand AVA & MAY—a bold and exciting step in our mission to become Europe’s leading supplier of high-quality, sustainable scented products.
Who is AVA & MAY?
Founded in Berlin, AVA & MAY quickly rose to fame as one of the most recognized digital-native home fragrance brands in Europe. Known for its wanderlust-inspired scents and strong online community, the brand has connected with consumers across the continent by combining storytelling, clean aesthetics, and top-tier fragrance experiences.
AVA & MAY has built a loyal following through social media and direct-to-consumer channels, especially among younger demographics who value style, authenticity, and emotional connection in the brands they choose.
Why This Acquisition Matters
At Candles Scandinavia, we’ve always believed in the power of scent to create memorable moments, and we’ve worked hard to build a reputation for excellence in manufacturing, innovation, and private-label partnerships. The addition of AVA & MAY to our portfolio strengthens our position in several key areas:
- Direct-to-Consumer Expertise: AVA & MAY’s e-commerce success and social media fluency offer valuable insights into how brands can connect directly with end consumers.
- Brand Synergy: Both companies share a strong commitment to quality, sustainability, and trend-forward design—making AVA & MAY a natural fit within the Candles Scandinavia family.
- Market Expansion: With AVA & MAY’s existing customer base and brand equity across Europe, we see an opportunity to scale and expand both the product offering and the reach of the brand.
What Comes Next?
AVA & MAY will continue to operate as a distinct and creative brand, but now backed by the full capabilities of Candles Scandinavia’s manufacturing excellence and supply chain. We’re committed to maintaining the brand’s unique spirit while taking its product quality, sustainability, and innovation to the next level.
Over the coming months, you can expect to see:
- Expanded product development using our advanced, clean-burning candle technology
- A stronger sustainability profile in packaging and ingredients
- New fragrance launches inspired by global destinations and customer feedback
- Enhanced delivery and logistics across European markets
A Shared Vision for the Future
This acquisition represents more than just growth—it’s a shared vision of what modern home fragrance can be. Together with the AVA & MAY team, we’re excited to write this next chapter and bring joy, warmth, and personality to homes across Europe.
Welcome to the family, AVA & MAY.